Transform your thinking.

Benford's Law is a statistical phenomenon that describes the frequency distribution of leading digits in many real-life datasets.

Cross-species friendship refers to the relationships that form between members of different animal species, including humans and animals.

Thin-slicing is a psychological concept referring to the ability to find patterns and make quick judgments based on very limited slices of experience.

Negative space, a fundamental concept in art and design, refers to the empty or open space around and between the subjects of an image.

Sisu is a Finnish concept that defies direct translation—it encapsulates a mixture of courage, resilience, determination, and a stubborn tenacity in the face of extreme adversity.

Zeitgeist Inflection refers to the pivotal moment in an individual's career or life when they transition from obscurity to recognition.

The Curse of Knowledge is a cognitive bias that occurs when an individual, possessing a certain level of expertise or knowledge, finds it challenging to imagine what it's like not to know something.

Sturgeon's Law claims the vast majority of works in any field—be it literature, film, art, or even broader categories like consumer products or academic research—are of low quality.

Prospect Theory suggests that people value gains and losses differently: losses are felt more intensely than gains of the same magnitude.

Status Quo Bias describes the human preference for keeping things the same or maintaining a current or previous decision.

Antifragility is refers to systems, entities, or processes that improve or become stronger as a result of stressors, shocks, volatility, or disturbances.

Sankofa is an African concept that teaches our past experiences and heritage are not just memories but are essential guides that inform our decisions and actions in the present and future.

Hick's Law is a principle in psychology and ergonomics that describes the time it takes for a person to make a decision as a result of the possible choices they have.

The Threshold Effect refers to a point at which a relatively small change or increase in a variable can cause a significant and often disproportionate effect.

Jevons Paradox proposes that as technology increases the efficiency with which a resource is used, the rate of consumption of that resource actually increases rather than decreases.

Reversion to the Mean is a statistical concept that describes how, over time, extreme values or outliers in any data series tend to return towards the average or mean value.

The Fresh Start Effect is a psychological phenomenon where individuals feel more empowered and motivated to pursue goals or make significant changes in their lives following a symbolic new beginning.

Kaizen is the practice of continuous, incremental improvement. It's a philosophy that seeks to enhance productivity, efficiency, and quality through small, steady changes.

Hygge (pronounced "hoo-ga") is a Danish concept that encapsulates a feeling of cozy contentment and well-being through enjoying the simple things in life.

Via Negativa suggests that the best way to solve problems or improve systems is not by adding new elements but by removing existing complexities or inefficiencies.

Blue Ocean Strategy is a business theory that suggests companies are better off searching for ways to gain uncontested market space rather than competing with similar companies.

The Law of Triviality is a phenomenon in human behavior where groups tend to devote disproportionate amounts of time to trivial matters, often at the expense of more complex and important issues.

Gratitude Theory posits that acknowledging the positive aspects of life and showing appreciation can significantly enhance mental and emotional well-being.

Dunbar's Number is a theory suggesting that there is a cognitive limit to the number of people with whom one can maintain quality social relationships.

The Law of Diminishing Returns is an economic principle stating that incremental investment in a particular area will yield proportionally smaller gains after a certain threshold.

The Lindy Effect is a concept that predicts the future life expectancy of some non-perishable things, such as a technology or an idea, based on their current age.

Equilibrium refers to a state of balance or stability where opposing forces or factors offset each other. It's evident in various fields: from economics, where supply meets demand, to physics, where forces acting on a body are evenly balanced, preventing motion.

“Cogito ergo sum,” Latin for “I think, therefore I am,” was coined by the 17th-century French philosopher René Descartes, who asserted that while we could doubt everything, the very act of doubt presupposes a thinking self that exists.

A thought experiment is a hypothetical scenario crafted within the mind to probe and dissect complex ideas, issues, or theories.

The Socratic Paradox, famously attributed to the ancient Greek philosopher Socrates, encapsulates a profound truth: the more we learn, the more we realize how much there is to know, and how little we actually grasp.