Making things.

Designer, Entrepreneur, Author.

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Hi, I’m Joey.

I’m the founder of Baronfig, where we design tools to help you think and do.

My book, The Laws of Creativity, is a practical guide to bringing ideas to life.

And each week, I share a short, free newsletter that helps you think better.

Wherever you are with your work, my hope is something here helps you make it real.

Here’s a little more about me.

New here?

Welcome. Need help figuring out where to start? Here’s the fastest way to get a sense of what I'm about:

Start with the newsletter. Every Thursday I send Eureka—a short letter built around one powerful concept.

Read the book. The Laws of Creativity is a practical guide for anyone trying to bring an idea to life.

See what I make. Explore my design—products, notebooks, pens, and other tools for thinking and doing.

Or get the full picture. A bit more about why I do what I do, how I work, and what I'm building.

Latest from Eureka

Featured
Akrasia

Akrasia is the ancient Greek term for acting against your own better judgment—doing the thing you know you shouldn't, or failing to do the thing you know you should.

Positive Sum Thinking

Positive Sum Thinking is the belief that interactions, relationships, and deals don't have to produce a winner and a loser—that value can be created so that everyone walks away with more than they started with.

Amor Fati

Amor Fati is the practice of not merely accepting what happens to you—good or bad—but actively embracing it as necessary and even good.