Making things that matter.

Award-winning Entrepreneur, Designer, and Author

↓

Hi, I’m Joey.

I’m the founder of Baronfig, where we design tools to help you think and do.

My book, The Laws of Creativity, is a practical guide to bringing ideas to life.

And each week, I share a short, free newsletter that helps you think better.


Here’s a little more about me.

Latest Q&As

Powerful Ideas

Featured
Illusion of Effortlessness

The Illusion of Effortlessness is the tendency to mistake polished outcomes for innate talent rather than hard-earned mastery.

Friluftsliv

Friluftsliv describes a philosophy of living in relationship with nature—not conquering it, escaping into it, or optimizing it, but belonging to it.

Liminal Space

A liminal space is a threshold—an in-between state where the old has fallen away, but the new has not yet taken form.