Making things that matter.
Award-winning Entrepreneur, Designer, and Author
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Hi, I’m Joey.
I’m the founder of Baronfig, where we design tools to help you think and do.
My book, The Laws of Creativity, is a practical guide to bringing ideas to life.
And each week, I share a short, free newsletter that helps you think better.
Here’s a little more about me.
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Powerful Ideas
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The Stumble Heuristic is a simple rule for maintaining good habits through the inevitable interruptions of real life.
A wintering period is a stretch of life marked by retreat, difficulty, or dormancy—when progress slows, energy wanes, and outward growth pauses.
The Illusion of Effortlessness is the tendency to mistake polished outcomes for innate talent rather than hard-earned mastery.