Making things that matter.
Award-winning Entrepreneur, Designer, and Author
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Hi, I’m Joey.
I’m the founder of Baronfig, where we design tools to help you think and do.
My book, The Laws of Creativity, is a practical guide to bringing ideas to life.
And each week, I share a short, free newsletter that helps you think better.
Here’s a little more about me.
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Powerful Ideas
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A wintering period is a stretch of life marked by retreat, difficulty, or dormancy—when progress slows, energy wanes, and outward growth pauses.
The Illusion of Effortlessness is the tendency to mistake polished outcomes for innate talent rather than hard-earned mastery.
Friluftsliv describes a philosophy of living in relationship with nature—not conquering it, escaping into it, or optimizing it, but belonging to it.