Make things that matter.
Award-winning Entrepreneur, Designer, and Author
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Hi, I’m Joey.
I’m the founder of Baronfig, where we design tools to help you think and do.
My book, The Laws of Creativity, is a practical guide to bringing ideas to life.
I also coach entrepreneurs to multiply their impact—and their income.
And each week, I share a short, free newsletter that helps you think better.
Here’s a little more about me.
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Powerful Ideas
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Protopia is the idea of progress through incremental, continuous improvement rather than a leap to utopia (a flawless paradise) or a descent into dystopia (a nightmare).
Epistemic courage is the willingness to face uncertainty, question accepted truths, and risk error in the pursuit of knowledge.
Emotional labor is the effort of managing feelings, expressions, and interpersonal dynamics as part of one’s role—often at work, but also in daily life.