Make things that matter.
Award-winning Entrepreneur, Designer, and Author
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Hi, I’m Joey.
I’m the founder of Baronfig, where we design tools to help you think and do.
My book, The Laws of Creativity, is a practical guide to bringing ideas to life.
I also coach entrepreneurs to multiply their impact—and their income.
And each week, I share a short, free newsletter that helps you think better.
Here’s a little more about me.
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Hyperstition is a concept that blends “hyper” and “superstition” to describe how fictional ideas or narratives, once circulated, can become real by influencing behavior, systems, or culture.
“Perfect is the enemy of good” is a principle warning against the paralysis of perfectionism. It reminds us that striving endlessly for an ideal can prevent us from achieving what is good, useful, or necessary.
Chesterton’s Fence argues that before you remove or change an existing structure—whether a literal fence, a policy, a tradition, or a rule—you must understand why it was put there in the first place.