Making things that matter.

Award-winning Entrepreneur, Designer, and Author

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Hi, I’m Joey.

I’m the founder of Baronfig, where we design tools to help you think and do.

My book, The Laws of Creativity, is a practical guide to bringing ideas to life.

And each week, I share a short, free newsletter that helps you think better.


Here’s a little more about me.

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Powerful Ideas

Featured
Progress Principle

The Progress Principle is the idea that making small, meaningful progress in work is the single most powerful driver of motivation and satisfaction.

Cathedral Thinking

Cathedral Thinking is the mindset of planning and acting on a timescale longer than one’s own lifetime.

Lagom

Lagom is a Swedish concept meaning just the right amount—not too much, not too little.