Make things that matter.
Award-winning Entrepreneur, Designer, and Author
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Hi, I’m Joey.
I’m the founder of Baronfig, where we design tools to help you think and do.
My book, The Laws of Creativity, is a practical guide to bringing ideas to life.
I also coach entrepreneurs to multiply their impact—and their income.
And each week, I share a short, free newsletter that helps you think better.
Here’s a little more about me.
Latest Q&As
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Powerful Ideas
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Epistemic courage is the willingness to face uncertainty, question accepted truths, and risk error in the pursuit of knowledge.
Emotional labor is the effort of managing feelings, expressions, and interpersonal dynamics as part of one’s role—often at work, but also in daily life.
The Extended Mind is a theory in cognitive science that argues our thinking isn’t limited to the brain alone—it extends into our bodies, our tools, and our environments.