Making things that matter.

Award-winning Entrepreneur, Designer, and Author

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Hi, I’m Joey.

I’m the founder of Baronfig, where we design tools to help you think and do.

My book, The Laws of Creativity, is a practical guide to bringing ideas to life.

I also coach entrepreneurs to multiply their creative impact.

And each week, I share a short, free newsletter that helps you think better.


Here’s a little more about me.

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Powerful Ideas

Featured
Eucatastrophe

Eucatastrophe is a term coined by J.R.R. Tolkien (author of The Lord of the Rings) to describe the sudden, joyful turn in a story.

Aporia

Aporia describes the state of being genuinely puzzled—facing a question that resists resolution.

Overview Effect

The Overview Effect is a cognitive and emotional shift that describes a sudden, overwhelming sense of interconnectedness